Marketing - An Introduction (13th Edition)

For undergraduate courses on the Principles of Marketing.

 

An introduction to the world of marketing using a proven, practical, and engaging approach

Marketing: An Introduction shows students how customer value creating it and capturing it drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.

The Power of Moments - Why Certain Experiences Have Extraordinary Impact

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us and how we can learn to create such extraordinary moments in our life and work.

Principles - Life and Work

“Significant...The book is both instructive and surprisingly moving.” - The New York Times

Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business and which any person or organization can adopt to help achieve their goals.

The Leadership Challenge - How to Make Extraordinary Things Happen in Organizations

The most trusted source of leadership wisdom, updated to address today's realities

The Leadership Challenge is the gold-standard manual for effective leadership, grounded in research and written by the premier authorities in the field. With deep insight into the complex interpersonal dynamics of the workplace, this book positions leadership both as a skill to be learned, and as a relationship that must be nurtured to reach its full potential.

Foundations of Business (Standalone Book)

Join the authors who have an extensive record of teaching success in today's Introduction to Business course with the fifth edition of the best-selling FOUNDATIONS OF BUSINESS. This up-to-date, comprehensive survey of business addresses forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance.

Essentials of Investments (The Mcgraw-Hill/Irwin Series in Finance, Insurance, and Real Estate)

The market leading undergraduate investments textbook, Essentials of Investments by Bodie, Kane, and Marcus, emphasizes asset allocation while presenting the practical applications of investment theory. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and challenges emerge from the financial marketplace.  The Tenth Edition includes increased attention to changes in market structure and trading technology, while continuing to be organized around one basic theme - that security markets are nearly efficient.

Issues and Ethics in the Helping Professions, Updated with 2014 ACA Codes

Up-to-date and comprehensive, *including the ACA 2014 Code of Ethics,* this practical best-selling text provides students with the basis for discovering their own guidelines for helping within the broad limits of professional codes of ethics and divergent theoretical positions. Respected authors Gerald Corey, Marianne Corey, Cindy Corey, and Patrick Callanan raise what they consider to be central issues, present a range of diverse views on the issues, discuss their position, and provide opportunities for students to refine their thinking and actively develop their own position.

Marketing - Standalone Book

Kerin/Hartley's Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. 

Fundamentals of Financial Management, Concise Edition

Equipping you with a solid understanding of real-world corporate finance and financial management, Brigham/Houston's market-leading FUNDAMENTALS OF FINANCIAL MANAGEMENT, CONCISE EDITION 9E offers a unique balance of the latest theory and hands-on applications. Extremely student friendly, this complete introduction to corporate finance emphasizes the concept of valuation throughout and Time Value of Money (TVM) early in the text -- giving you time to absorb the concepts fully.