The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents now updated and expanded with new content
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans” untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
* A new preface by the authors: Help! My Ocean Is Turning Red
* Updates on all cases and examples in the book, bringing their stories up to the present time
* Two new chapters and an expanded third one Alignment, Renewal, and Red Ocean Traps that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space and making the competition irrelevant.
To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
Hardcover: 320 pages
Publisher: Harvard Business Review Press; Expanded edition (January 20, 2015)
Language: English
Product Dimensions: 6.4 x 1.2 x 9.2 inches
Shipping Weight: 1.2 pounds
Reviews
"This book defines a way of thinking about business strategy. In addition to the concepts, which make a lot of sense, it also provides a concrete, practical framework for creating processes within an organization to repeatedly implement the strategic way of thinking. This is true not only for the conceptualizing of strategies, but just as importantly the execution as well.
Overall, a very well thought out and effectively organized book containing ideas that can be applied immediately."
- Aoleksak
"This is a great book if you are looking to find a business that is in demand with little competition."
- Jeremy Warn
"I enjoyed reading this expanded edition of Blue Ocean Strategy. This book is about alternative perspective using business case studies and theories that can equally apply to everyday learning, working and even playing. I like the overall concept of non-zero-sum game, and I particularly like Chapter 3: Reconstruct Market Boundaries; which changes how I view life now and frees me from conventional mental fixation on everything. I sincerely hope you too will be enlightened by the concept of blue ocean strategy."
- Orion
"The book delineates the “Blue Ocean” strategies to avoid the red ocean traps of competing on either price or features. Instead, creating unprecedented values for customers and more importantly, non-existing customers, usually result in offering products or services at better price and better utility. Simple concept but all too often neglected by companies of all sizes. Highly recommended for business owners and strategists to establish sustainable long term dominance."
- James Tu
"This is a really good book. What makes it really great in particular are the well-researched examples to the blue ocean strategy. In addition, this book covers the all-important topic of executing and maintaining the blue ocean strategy, which is just as hard as identifying the strategy in the first place."
- Natalia Pudjiadi
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About the Author
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 3.6 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. Kim and Mauborgne rank in the top 3 management gurus in the world in The Thinkers50 list and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business among others. Kim is an advisor to several countries and Mauborgne served as a member of President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities for the President’s two terms.
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